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 Profile
I am an online marketing consultant specializing in the needs of entrepreneurial firms. I have helped a variety of small businesses, startups, and non-profit organizations leverage the power of the Internet to greatly enhance their marketing efforts and visibility.
Prior to becoming an independent consultant, I had eleven successful and informative years in Corporate America. Most recently, as Assistant Vice President at Pershing, LLC I served as a Product Manager for NetExchange Client - Pershing's Internet-based account management and trading platform for the individual investor. A key part of my responsibility was to partner with major financial institutions to support their web sites and Internet marketing initiatives. This role included providing strategy consultation, implementing site upgrades and communicating the availability of new functionality. For my client firms, I worked on several major site redesigns as well as a variety of other web site enhancements and marketing programs. In addition to my client-oriented role, I was responsible for business analysis, strategy and product development for Pershing's core Internet platforms.
Prior to joining Pershing, I spent nine years at Automatic Data Processing in progressive sales and marketing roles. I have had formal education in Graphic Design and Web Development, and also attended the Dale Carnegie Sales Advantage curriculum. I have a bachelors degree in Economics from Rutgers University, where I was a member of Phi Kappa Sigma international fraternity.
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