 Profile
Name: Philippe Borremans
Born in: Halle, Pajottenland, Belgium
Age: Born on 23 June 1969
Profession: Managing Director of Blackline, a social media agency specialised in PR, online communications and social media.
Short biography:
Philippe started his business communications career at Porter Novelli International, a global public relations firm in 1995. During his 4 year stay as a PR Consultant he worked for organizations like Federal Express, Iomega, Monsanto and the Association of Plastic Manufacturers in Europe .
In 1997 he started to specialize in crisis communications and in - what was then called - “online PR”. His crisis communications experience covers union strikes, an airplane crash, a flame site and product recalls. From then on applying the web and related technologies as communications and collaboration tools has been one of his favorite activities.
In October 1999 – just in time for Y2K - he joined IBM Belgium in the function of Public Relations Manager for the IBM Global Services business unit. Later he was asked to hold the responsibility for all external communications of all IBM business units in Belgium & Luxembourg.
From 2005 onwards Philippe held a European coordination role for IBM ’s online communications activities and the use of social media in the context of public relations. He managed a virtual team of 7 colleagues across Europe.
On January 1, 2008, he founded Blackline, a social media agency, together with Leads United, a Belgian PR agency.
Hobbies: reading history, going to the movies, having a nice dinner with my wife and friends, traveling...
Languages: French, Dutch, English and used to speak very good Spanish.
Credentials:
Founding Member of the International Association of Online Communicators
Member of the Belgian Public Relations Center
Full Member of the European Association of Communications Directors.
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