 Profile
Co-founder
WOMMA
Co-founder
guerillaPR
David Reis is the founder of the advertising agency and Influencer Word of Mouth (WOM) marketing firm and currently serves as its President and CEO. His vision, leadership and insightful understanding of the marketing landscape have put DEI at the forefront of the dynamic marketing industry, serving a broad client list including Coca-Cola, Procter & Gamble, Kellogg, Isuzu, Hershey, the City of Las Vegas, and AOL TimeWarner. As an interactive marketing futurist, Reis speaks nationally on topics ranging from the key elements to constructing and implementing an effective Word of Mouth campaign to the future of marketing as shaped by the Internet. David co-chairs WOMMA’s Education Council and sits on both the Research and Metrics and Ethics Councils. DEI Worldwide is both a Founding Member, and a Governing Member of WOMMA. Prior to his founding of DEI, Reis is most widely known as the co-founder of interactive marketing firm guerillaPR.
Early in his career, David gained valuable experience in marketing and media. As head of publicity at the Miss Universe Organization (a partnership of CBS Television and Donald Trump), David integrated online and traditional media in innovative ways, including mobilizing social networks, both off, and on-line. His efforts resulted in a dramatic increase in the popularity (and profitability) of the Miss Universe, Miss USA, and Miss Teen USA pageants and led to the highest ratings in the history of The Miss Universe Organization.
Prior to Miss Universe, David also spent several years in the development side of the movie industry, working with such notables as Steven Spielberg, Ron Howard, Brian Grazer, Kathleen Kennedy, Mel Gibson, Tom Hanks, and Jim Carrey.
David graduated Magna Cum Laude from UCLA with a degree in Political Science and winning UCLA’s prestigious CAPPP Fellowship, entered the political realm as an Assistant Director of Television Services for the White House. David incorporated the internet into his PR responsibilities while maintaining close ties with traditional media. He produced and publicized television interviews, and wrote briefings and press releases, for key government figures, including President Clinton, Hillary Rodham Clinton, and Vice President Gore.
David went on to complete USC Business School’s Entrepreneurial FasTrac program. David Reis balances his corporate experience with a 2nd Degree Black Belt in Hapkido and world travels.
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