 Profile
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A longtime leader in technology and integrated communications in Mexico, Raul Legaspi is considered one of the foremost business professionals in Mexico and an international authority on marketing and business development. Today, with a clear understanding of the importance of educating workers with advanced degrees for the future of his country, Raul Legaspi has utilized his many years of experience in leading a new company aimed at spurring the growth of colleges and universities in Mexico. Raul Legaspi is the Chief Executive Officer of Sterling Affilia, a Mexico City-based company that focuses on the outreach capabilities of higher education organizations in Mexico. With an eye toward creating increased opportunities for students, Raul Legaspi researches and analyzes higher education trends in Mexico in order to provide marketing analysis and software development to help colleges and universities realize their missions more effectively. Raul Legaspi and his associates at Sterling Affilia assist institutions of higher education in creating enrollment management plans and developing further solutions for helping recent graduates with career placement. Sterling Affilia, which Raul Legaspi joined in 2008, boasts among its clients many of the top colleges and universities in Mexico, as well as many start-up institutions deemed critical to the continued growth of the Mexican economy. Raul Legaspi’s expertise in the field of marketing has been instrumental in the inception of another solution offered by Sterling Affilia: integrated communications campaigns designed to broadcast participating institutions’ strengths to prospective students. Raul Legaspi earned a Bachelor of Science in Industrial and Systems Engineering from Instituto Tecnológico y de Estudios Superiores de Monterrey in 1977. In 1979, Raul Legaspi graduated with a Master of Arts in Economics from El Colegio de México and later received a Master of Business Administration from Instituto Tecnológico y de Estudios Superiores de Monterrey.
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