 Profile
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With two decades of experience in all aspects of consumer marketing for world-class goods and services concerns, Kathleen Kusek is a highly-regarded marketing professional. Her perspective is published on key consumer issues and she provides expert commentary for broadcast and print media on marketing issues. As founder of Firehouse Marketing Services in 2007, Kathleen Kusek has pioneered the synthesis of quantitative data and innovative forms of qualitative research to provide strategy platforms for global blue-chip clients. Her ability to glean actionable consumer insights is recognized by both clients and agencies including TiVo, Pioneer Electronics, The Four Seasons Hotels & Resorts, Sonoma County Tourism, Blackstone Wine, IAC, Del Monte Foods, The Clorox Company, Kraft, Kellogg's, and P&G Corporation. Kathleen Kusek has deep experience in all aspects of advertising, including both online and offline media, internal communications, and opinion-leader campaigns.
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