 Profile
Debra Herndon
4044D Palm Bay Circle, West Palm Beach, FL 33406
561.688.1350 • dherndon52@comcast.net
Employment History
Total Mortgage Protection and Physicians Guild of America,
January 2006 to March 2007
Director of Marketing and Graphic Designer
• Brand two start-up firms, one of which requires one identity for recruiting and another aimed at consumers.
• Develop consumer and business-to-business campaigns.
• Develop comprehensive media plans.
• Contract with publications for media buys and ensure that creative is delivered on time.
• Contact appropriate publications’ editors to promote both firms.
• Write and distribute press releases.
• Develop a press kit for Total Mortgage Protection.
• Develop an operations procedural manual for Total Mortgage Protection.
• Design, spec, and produce all marketing pieces for both start-up firms, including full-color ads for insertion in industry publications; sales brochures for consumers; promotional materials for recruiting; and materials for trade shows.
• Work with printing companies on fulfillment of all projects.
• Design logos for Physicians Guild of America and two affiliates.
Mutual Service Corporation (MSC) and Contemporary Financial Solutions (CFS),
October 1986 to September 2005
Sr. Communication Specialist and Graphic Designer, 2004 to 2005
• Coordinate direct-mail campaigns.
• Develop promotional campaigns for recruiting.
• Contact financial publications’ editors to promote both firms.
• Coordinate interviews between industry journalists and the firms’ executives.
• Write and distribute press releases.
• Develop annual comprehensive media plans.
• Contract with publications for media buys and ensure that creative is delivered on time.
• Design, spec, and produce all marketing pieces, including over 20 full-page, full-color ads for insertion in financial industry publications; promo¬tional materials for recruiting; materials for up to 28 meetings annually, including full-color mailers sent to the MSC Rep force, notebooks, exhibit booth graphics, and name tags.
• Work with printing companies on fulfillment of all projects.
• Co-author and design monthly, full-color, twelve-page, tabloid-size, educational newsletter for Rep force.
• Co-author and design monthly, four-page, internal newsletter.
Communication Specialist and Graphic Designer, 2001 to 2003
When the staff member responsible for public relations and media buys left the firm, I was given the additional title of Communication Specialist.
• Develop press kits.
• Develop annual comprehensive media plans.
• Contract with publications for media buys and ensure that creative is delivered on time.
• Research and coordinate potential ad agencies for development of new ad campaign.
• Write and edit Web content.
• Write an instruction manual for Reps merging from another firm.
• Write four procedural manuals.
• Design logo and brand image for CFS.
• Design new JoinMSC and AdvisorCFS Web sites.
• Take over design of MSC Annual Conference logos, previously prepared by an outside designer.
• Set up an on-line fulfillment center where Rep force can order business cards and stationery.
• Design a quarterly newsletter that the Rep force can customize and distribute to clients.
• Design compliance-approved materials that the Rep force can customize and distribute to clients.
Graphic Designer, 1996 to 2000
Word Processor, 1986 to 1995
Accomplishments
• Recipient of MSC’s quarterly Extra Mile Award.
• Two-time recipient of MSC’s Employee of the Month.
• “Very good” performance rating every year.
• Become proficient in PageMaker, InDesign, Quark, Photoshop, Illustrator, and Adobe Distiller, as well as all Microsoft Office programs.
• Take all printed materials to a more sophisticated level.
Strengths
• Meet tight deadlines for print and advertising.
• Deal well with printing resources, as well as media, and aggressively seek out free and ancillary media opportunities.
• Work on many projects at once.
Education
Two years of commercial art at the Art Institute of Fort Lauderdale.
References upon request
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