A results-oriented director level marketing communications professional with experience in public relations and promotional initiatives, Edward has been successful in the management of multiple campaigns focused on creating and raising levels of brand awareness.
During his career, he has been responsible for thought leadership, marketing, corporate and employee communications. He has led teams in event/conference planning, print and electronic brand development and content management, public relations and advertising -- all with a track record of client satisfaction.
With skills garnered through these diverse roles, Edward's industry experience runs the gamut from financial services to consumer products, from employee benefits consulting, to high-tech manufacturing.
As a director for PricewaterhouseCoopers and the Mellon Financial Corporation, he has created unique promotional programs with long-term impact.
•Record of delivering high-quality products
•Strong negotiator experience managing challenging customer, partner and vendor relationships
•Expertise in branding, public relations, media, partner and industry marketing.
•TV and radio on-air talent
•Promotional product marketing campaigns
•Event planning and coordination
•Creative background includes art and copy direction, direction of photography, and graphic design for collateral, point-of-sale, and promotional materials