 Profile
Alex has over 15 years of strategic planning, marketing and business development experience acquired in the United States, Europe and South America.
A Vice-President at the The Middlebrook Group, a US-based marketing, advertising and public relations firm, Alex advises clients on developing market presence in the United States, identifying key channel partners and creating new distribution channels. He also helps online and mobile startups gain their footing through early-stage business planning, seed and venture capital fundraising and local and international business development.
Most recently, Alex helped a major promotional marketing company redefine its marketing and sales strategy in France. Prior to that, he helped a mobile content company develop new services and distribution channels for the French market.
Previously, Alex directed business development efforts at online media and mobile content companies. He set up the opt-in marketing business in France, Germany, Austria, Spain and the UK for Buongiorno-Vitaminic. Prior to that, he co-founded E-Mail Vision, the first European ASP (application services provider) for online permission-based direct marketing programs in France, the UK and Germany.
While at Towers Perrin, Alex advised leading companies on strategy and organization, including Chevron Oil, General Motors, Corning Saint-Gobain / Eurokera, British Airways, Repsol, VISA, Borealis, Nortel Networks, Le Parisien and Air France.
An Insead MBA, December 1994 promotion, Alex is fluent in English, French, Portuguese, Spanish and Finnish. He graduated with a double major in Economics and International Marketing from the University of Miami in 1990. He has lived in the USA, UK, France, Brazil, Finland, Russia and Portugal.
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